Recreated VW Logo Specifications

I ran across a fantastic article awhile back from Graham Smith about the recreation of vintage VW logo specifications. Graham was kind enough to have his information and talents showcased with Being a visual designer myself, I have a world of respect for Graham. Why the recreation?

“No real reason other than I thought it would be a fun project to work on, but also the original lacks some quality and can’t be enlarged and printed out too well. I thought that if I reproduced it, it would allow me a up close view of how this was originally created.

It’s not until you tear it apart and start looking at all the various line weights, arrows, text and the sobering realisation: we didn’t always have copy and paste and mathematical precision based artwork tools at our disposal. It’s also nice to know there is now a detailed replica of these logo specification.”

The original was crafted by hand, ink and ruler.

Recreated Vintage VW Logo Specification Poster
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1920 x 1200 pixel VW Wallpaper
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2560 x 1440 pixel VW Wallpaper
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1680 x 1050 pixel VW Wallpaper
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iPhone 4 Retina Wallpaper
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About Graham
Graham ‘Logo’ Smith—the original Logo Smith since ’86, commands imjustcreative; a UK based logo, brand identity and icon design studio, and battle platform to his logo & icon design portfolio and design blog.

Posted by Eric Shoemaker

Hello, I'm Eric. I started Air-Cooled Artifacts (previously, and Lane Russell). I drive a '67 Beetle daily and love to share vintage Volkswagen stories with the world.


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