Original Press Photos

Original ’67 Beetle press photos; these are the real deal and actually the same color as my own L620 Savanna beige ’67. A big thanks to Everett Barnes for allowing mention of these gems. They are part of his private collection.

If anyone has more history on these photos, please let me know and I’ll update the article. I’d love to know the original VW press photographer was back then.

Posted by Eric Shoemaker

Hello, I'm Eric. I started Air-Cooled Artifacts (previously, 1967beetle.com and Lane Russell). I drive a '67 Beetle daily and love to share vintage Volkswagen stories with the world.

  1. Big thanks to Everett for being gracious to share, and to Eric for pursuing and getting permission to publish these exquisite shots! I especially liked the engine picture, but they’re all great.

    Not to seem greedy, but are there any interior shots in the collection?

    1. Thanks Tom!
      Yeah, this is all I have. I do have other things in the works like dealership brochures, etc.

  2. Simply Outstanding!

  3. Man, I’d love to have a 300dpi (or other high-ish res) of that last photo of the engine bay. It looks as though the tarboard has a square/dimpled pattern on it — while in my car it looks smooth. I wonder if anyone repros one that looks like the original.

    1. I’ve seen both. Chris Vallone over at Classic VW Bugs is reproducing tar boards that look like this. I like the German kind from Wolfsburg West.

    2. Todd Sloan, Portland August 21, 2012 at 8:58 pm

      My ’67 which is nearly 100% original has a smooth finish sound deadening material in the engine bay.

      1. Todd,
        Mine too. I’ve seen them both ways. I’d think it was dependent on what each factory had on hand at the time. Both are right.

    1. Sweet! I didn’t realize the Chris was reproing these. I just ordered a set.. Probably will be quite some time before I get around to installing them, but it’ll be nice to go back to the dimple-pattern look. One more thing off the list. :)

      1. I like the WW version better. :) It seems thicker than that dimple stuff.. Just my take.

  4. Fantastic! A step back to the 60s. Thanks Everett

  5. These pictures are great! Thanks Eric, and thanks Everett! They bring back memories. I remember that VW had a good advertising campaign going for their ’67’s. It influenced me to trade the ’62 that I drove in high school in for a Zenith blue ’67. I loved it! My first new car!

    1. Ha! Fantastic.

  6. Santiago Janer March 2, 2015 at 10:41 am

    Hello! Eric, I own 1967 VW Beetle to. I live in Bogotá – Colombia – South America. Need bumpers with over riders, but it’s very dificulta to find in Colombia. Have any idea? Thanks.

    1. Santiago,
      Well, the ’67 Beetle has one year only rear bumpers. Those are only available NOS, as you have to piece them together. You can however run a non correct ’67 rear bumper and still be ok. We can get them for you, but it’s expensive. Let me know.

      1. Santiago Janer March 2, 2015 at 12:04 pm

        Ok, Eric, I want to know the cost of NOS bumper to make a decision, also the cost of bumpers that do not belong to only model 67. Thanks

        1. NOS could be as much as a seller wants to price at. Non NOS, but excellent quality are around $600.

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