The Beetle most Americans are familiar with is called the Deluxe. In Europe and Canada, Volkswagen offered a standard version of the Beetle which had minimal chrome, fewer luxuries, a less powerful engine and cost about 10% less. Although these are often referred to as “standard” models, Volkswagen preferred to call the trim line the “Custom”.
Since this trim differed from the Euro Standard models, especially in 1967, we specify them as Canadian Customs. A ’67 Canadian Custom typically came equipped with:
- 1200 Engine
- 12 Volt System
- Leatherette Upholstery
- Upright Headlamps (The ’67 Euros still had the classic headlamps)
- Headlamp Dimmer switch on the floor (left of the clutch)
- Basic Steering Wheel (’67 was the first year to use the modern steering wheel as opposed to the 3-prong style)
- Partial headliner
- Back Windows did not open (sealed rubber)
- Front Vent windows painted body colour, not chromed
- No door-panel pockets
- No dashboard grab bar
- No door post assist straps
- No radio
- No dash trim
- Black interior knobs
- Small signal lever
- No speedometer trim ring
- No fuel gauge (reserve valve instead)
- No exterior lock on passenger side
- No dome light switches on doors
- Gas heater (I am told that the small green light top/left of the speedo is the indicator light for the heater)
- Many chrome pieces and bumper brackets were painted gray as opposed to being chromed.
It’s not uncommon for Canadian Customs to have add-ons installed at the dealership (or shortly after the purchase) to emulate the look and luxuries of the deluxe models. For example, my Beetle’s certificate specifies being manufactured with exterior chrome but without exterior mirrors. A driver’s side mirror was added on either at the dealership or in the late 1960s (judging by the age and wear of the mirror).
Despite the many years passed and a few modifications, my Beetle maintains many of its original “Custom” characteristics. Enjoy the photos!
Thanks for sharing, with 1967beetle.com, Hayley!